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Sweet Indulgence Celebrates Anniversary - Announces Move to New Location



On December 7th Sweet Indulgence celebrated 10 years in business under the ownership of Melissa Holste. Holste purchased the business in 2007, located at 111. West Windsor Road in Champaign, which has been a staple of the Champaign community since 1987.


Over the past decade, under Holste’s ownership, the bakery has prepared thousands of cakes, pies, tarts, cupcakes, and more. Sweet Indulgence has long been known for its scratch made cinnamon rolls, in addition to morning pastries, a full espresso bar, and more.


Holste announced today that at 4 p.m. on January 31st, the bakery will undergo a short closure in order to move to a new location.


“I’m extremely honored to have been able to serve so many people, and am thankful for the support of the community over these past ten years,” said Holste. “The next chapter for this business is exciting. I have to say that is the people in this community that stop in to visit and trust us with providing them with our cakes and desserts and pastries that make us excited for this move.”


Although the full details on the new location will be revealed later this month, Holste is certain that the move will be a good fit for the bakery and its customers.


Holste says “There is still a lot of work to be done before the big move! Our busiest time of the whole year is right now! We hope you will join us in celebrating one final holiday season in our current location. We are already taking holiday orders! Our sugar cookies are an obvious holiday must-have for many families. We sell so many of those. But I know our tarts and pies make great desserts to bring to any holiday gathering.”


Holiday orders must be made by noon on December 20th either in person at the bakery or by calling (217) 352-2433. To view the bakery’s Holiday 2019 menu, click here.


The 2019 bakery holiday hours are as follows:


  • Dec 24: 7am - 4pm

  • Dec 25-26: Closed

  • Dec 27: 7am - 4pm

  • Dec 28: 7am - 3pm

  • Dec 29: Closed

  • Dec 30: 7am - 4pm

  • Dec 31: 7am - 4pm

More details will be announced later this month on the bakery’s new location. In the meantime, please join Holste and the whole bakery crew in celebrating one final holiday season at their current location - and get excited for the move in 2020!

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