Sweet indulgence

The new


Scratch made baked goods since 1987

Missy Holste is the owner of The New Sweet Indulgence bakery in Champaign. Always wanting to own her own bakery, Missy took over ownership of the bakery in 2009. She has worked hard to develop the bakery into a family-friendly and welcoming shop for all things sweet and delicious. She brings more than 30 years of culinary experience to the bakery, along with some of her favorite recipes (like her famous cinnamon roll). Missy also carries on the tradition of many of the original Sweet Indulgence recipes, such as the caramel custard and pear tart and strawberry cream cake. Visit our bakery menu and espresso bar menu for all the sweet and indulgent details.



We are currently closed as we're in the process of opening at our new location, 2149 S. Neil Street in Champaign, IL.


Stay tuned for details on the grand opening of our new location!

©2020 by The New Sweet Indulgence Bakery